Diploma in Social Media & Digital Marketing

Social Media & Digital Marketing Diploma

PTI’s Social Media & Digital Marketing Diploma program has the training you need to start a new career in digital marketing. This program will teach you to build Shopify and WordPress websites. You will also learn to blog, optimize websites for search engines (SEO & SEM) and create engaging content on social media channels, including Twitter, YouTube, Facebook, Instagram, and LinkedIn.

Each social network is unique and has its own specific course within the Social Media Specialist program, making sure you’ll be well-equipped for a career supporting your clients to promote and expand their businesses. 

Program Description

  • Instructors include professionals from Facebook, Google, and top agencies like Sapient and R/GA. In each session, they’ll cover a different aspect of digital marketing & social media.
  • Learn content, strategies, planning paid media campaigns, and texting campaigns.
  • Understanding data and analytics.
  • Experience different types of social media work environments.
  • Meet social media experts and increase industry contacts.


Outline Topics to be covered

Course Outline

  1. Digital Marketing Analytics
  2. User Experience Design
  3. Web Design and Development
  4. Digital Media Production
  5. Digital Marketing Analytics
  6. Advanced User Experience Design
  7. Advanced Development for Digital Marketing
  8. Advanced Digital Media Production
  9. Digital Marketing Communication
  10. Digital Marketing Capstone Project

Admission Requirements

Standard Admission

Standard Admission: Minimum 18 years of age -Alberta High School Diploma or equivalent, verified by transcript. Interview with PTI administration to determine program suitability.

Mature Admissions

Mature Students:

Alberta Mature Admission

  1. The student must be 18 years of age; must complete an academic achievement test ie. Wonderlic with a score of 20 at minimum.
  2. All students must complete a successful interview with the College Program Chair or Administrative Manager.
  3. If ESL, the student must meet CLB level 6.0 or IELTS equivalent.
  4. Candidates must produce evidence of English ability or complete the Wonderlic Basic Skills Test (WBST) with a minimum of 60 % in each of the verbal and quantitative skills.
  5. International students must supply transcripts that are equivalent to the standard admission requirements or complete the WBST.

B.C. Mature Admission

    1. The student has graduated from grade 12 or equivalent (B.C. high school diploma, B.C. Adult Graduation Diploma, General Educational Development) or an equivalent secondary school completion from another jurisdiction.
    2. The student is 19 years of age or older before the start of classes and has demonstrated evidence at the appropriate level of literacy, numeracy, comprehension and/or written skills to enable successful completion of the program.

Tuition Fees ~ $19,900

Total Tuition $19,900 (Reviewed Annually)

* Tuition and fees are provided to Student Aid Alberta and may be used when processing full-time post-secondary funding applications. The educational costs provided are based on a 100% full-course load and may not reflect current or all educational costs charged by the school. Contact the school to obtain accurate educational cost information.

Books and Supplies are not included 

Student Aid Alberta

This program is eligible for full-time post-secondary assistance by Student Aid Alberta for the funding year 2021/08/01 to 2022/07/31*. 

  • Course Duration
  • 2 Years Length: 1100 Hours (55 Weeks)
  • 20 Hours per Week
  • Classes held mornings, evenings or on weekends.
  • In house practicum hours.

Job Opportunities:

You can choose to start your own online business or be employed in any one of these positions:

  • Social Media Specialist
  • Digital Marketing Executive
  • Content Developer
  • Digital Marketing Manager
Main Campus

260, 2635 37 Ave NE,

Calgary, AB T1Y 5Z6

403  230 2665

High River Satellite Office

127-3rd Avenue SW, 

High River, AB T1V 1A1 

403  230 2665

Brooks Satellite Office

2nd Street W,

Brooks, AB  T1R 1A8

403  230 2665

Saskatoon Satellite Office

300 Confederation Dr. 

Saskatoon, SK, S7L 4R6.

403  230 2665