Social Media & Digital Marketing Diploma

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PTI’s Social Media Specialist certificate program has the training you need to start a new career creating marketing campaigns on social channels.  In the program, your training will include courses in social media, including creating content for major social channels, including Twitter, YouTube, Facebook, Instagram, LinkedIn, and many more.

Each social network is unique and has its own specific course within the Social Media Specialist program, making sure you'll be well-equipped for a career supporting your clients to promote and expand their businesses. 

Program Description

• Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each session they’ll cover a different aspect of social media.
• Learn content, strategies,planning paid media campaigns and texting campaigns.
• Understanding data and analytics.
• Experience different types of social media work environments.
• Meet social media experts and increase industry contacts.

Course Duration 

•  1 Year or Less: 1040 Hours (52 Weeks): 45 Weeks Theory, 7 Weeks in house Practicum.
• 20 Hours per Week.
• Classes held mornings, evenings or on weekends.
• In house practicum hours.

Course Outline

• Digital Marketing Analytics
• User Experience Design
• Web Design and Development for Digital Marketing
• Digital Media Production
• Digital Marketing Analytics
• Advanced User Experience Design
• Advanced Web Design and Development for Digital Marketing
• Advanced Digital Media Production
• Digital Marketing Communication
• Digital Marketing Capstone Project

Admission Requirements 

• Standard Admission:Minimum 18 years of age -Alberta High School Diploma or equivalent, verified by transcript. Interview with PTI administration to determine program suitability.
• Mature Admission: Away from school for at least 1 year and pass entrance exam (Wonderlic, passing mark of 20) International Student Assessment from IQAS, WES, or other assessment agencies recognized by Peerless Training Institute -English Language Benchmark 6 (CLBA) or IELTS 5.5 -Interview with school to determine program suitability.

Total Tuition$22,500 (Reviewed Annually)

Books and Supplies are not included 

This program is eligible for full-time post-secondary assistance by Student Aid Alberta for the funding year 2021/08/01 to 2022/07/31*. 

* Tuition and fees are provided to Student Aid Alberta and may be used when processing full-time post-secondary funding applications. The educational costs provided are based on a 100% full-course load and may not reflect current or all educational costs charged by the school. Contact the school to obtain accurate educational cost information.