Social Media and Digital Marketing Diploma

Applied Marketing, Search Engine Optimization, Marketing Strategy

Digital marketing is a multifaceted profession, and our program focuses on both fundamentals and in-depth practical learning of topics – from Applied Marketing to Search Engine Optimization to complete Digital Marketing Strategy. Here is what you will be learning:

• Overall understanding of the marketing landscape and how Traditional & Digital Marketing complement each other.
• Knowledge of how to create content for various digital marketing platforms and use it effectively on Websites, social media and Email Marketing.
• In-depth understanding of Social Media Platforms – Facebook, Twitter, Instagram, Tik Tok and how to use LinkedIn for B2B digital marketing.
• Optimize website and content based on Search Engine Optimization principles to generate maximum organic leads and engagement.
• Create, monitor and optimize paid campaigns on social media and Google (PPC).
• Effective use of display and video advertising for Brand building, awareness and lead generation.
• To plan, generate content, design and manage Email Marketing Campaigns.
• Analyze and present analytics results to make further changes in campaigns. and
• How to create and implement overall Digital Marketing Strategy.

Digital Marketing is a versatile domain and offers a plethora of career opportunities. With the right mix of creative and technical, it suits students and professionals from all backgrounds.